Google Penguin

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Google stands firm to fight back black hat SEO practices. It vows never to let its search outcome spammed along with egregious and rubbish contents. To get to its goal, Google has launched Penguin algorithm. With all the introduction of the Penguin, tracking system to recognize ‘black hat web-spamming techniques’ from ‘white hat techniques’ would moreover be bolstered inside the aftermath of the Panda update.

Generally there are many Search Engine Optimization shortcuts and techniques which help rank undeserving of web pages higher. This guidance will most likely not work any longer.

Major Roles of the Penguin:

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  • Look in the event which the sites are utilizing too many industry jargons
  • Give higher ranks to quicker sites with better crawl-ability
  • study originality of website contents and promote high-quality contents
  • promote ranking of these pages that offer great user experience
  • Avoid severe black hat web-spam strategies to manipulate search engines


Penguin would reward high quality sites with better search visibility and decrease the rankings of these sites with cheap contents. Joining tactics to pages with ‘no relevant information’ would no longer manage to influence search engine mechanisms following the arrival of the Penguin.

That will be why website administrators are asked to provide those contents (both image and text-contents) which are nearer to the understanding of the everyday users. They require to quit themselves from appeasing search engine algorithms. The contents that users find useful & friendly have to be utilized in the web pages alternatively. Penguin would punish the sites which contain fake and duplicated contents and allow tricky SEO practices.
In fact, optimization professionals must guarantee removing of all of the forms of ‘black hat practices’, for example extensive keyword stuffing and link manipulations.

Google advises the webmasters never to just be sure to manipulate and mislead its algorithm texture. Rather, they should focus to enhance the usability of the sites, build original contents and develop faster sites. In doing this, both web users and the search engines would get better user experiences. Page ranks would then easily get increased.

The objective of Google has grown to be very clear. It offers no ill-feeling against SEO altogether. What website administrators are asked to adhere to are the regards to service of this search engine that plainly speak of allowing ‘white hat’ optimization practices only. However, if it becomes successful in acquiring its mission, it would certainly be suitable for typical web users because they would then get straight and fast on those web pages that have completely appropriate information they usually have been browsing for. It would also improve user experience of using Google as a search medium brilliantly. So, when this is certainly the focus and it is all about improving quality of the search results, also, it is a responsibility of the promoting professionals to expand their assistance in this connection.

However with all the Penguin update, Google desires to eliminate these downright unlawful techniques applied by skilled webmasters to improve their website’s page ranking. This is certainly important in guaranteeing that appropriate hits stay on surface of the list and also on the first page of Google’s search results.

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